Business-to-Business Customer Insights
Support your strategy and decision-making with customer insights research
So, what are the benefits of conducting customer insights research?
performance against your customers' stated needs
for service improvement
position within the marketplace
for product development
Why should we use a specialist?
B2B relationships have some characteristics that make insights more challenging:
, longer-term relationships
Complex interactions and processes, with
Loyalty often based on
trust and reliability
with your organisation
In addition to this, many B2B clients value the additional
independence and objectivity
from an external specialist.
All our research adheres to the Market Research Society Code of Conduct.
Facilitated discussion groups
Accelerator's experienced field research team incorporate best practice from industries including finance, automotive, rail, property and IT.
Tailoring to your business context:
We make the effort to get to know your business, people and culture to ensure that we ask the right questions and provide actionable insights.
Customer service is our raison d'Ítre:
Founded in 2000, our aim is helping organisations achieve commercial success through a service reputation.
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